David Clinch worked until April 2010 as part of the management team on the CNN International Desk in Atlanta and pioneered the use of Social Media for International Newsgathering at CNN. He played a leading part in training CNN staff in using Twitter, Skype and other online services for finding breaking news, guests and content. David left CNN in April 2010 to set up his own business – Clinch Media. He is currently working with Mark Little to launch a new Web News Content service “Storyful” which will supply professionally curated real-time news streams to businesses and consumers. David consults for a number of Companies and Organizations that want to develop a better Social Media and Skype strategy in order to find new content and to lower their costs. He is launching a new Global real-time Web Service called “WorldAlert” in 2010. WorldAlert harnesses the power of the Web and Skype to create a platform that will help to save lives during Emergencies, Natural Disasters and Humanitarian Crises.